Research into Social Norms in Movies uses NLP to understand cultural variations by analyzing Bollywood and Hollywood movies.

• Focuses on social norms differences revealed by moral emotions in movies.
• Develops a dataset by annotating social norms from thousands of films.
• Findings relate to shame and pride dynamics according to the film’s origin.

This study offers intriguing perspectives on the portrayal of cultural values in media and its relation to social norm perception.

Cultural insights:

• Media Studies: Could influence the representation of cultures in the media.
• NLP Applications: May refine cultural awareness in AI language models.
• Sociolinguistics: Provides a framework for analyzing language and society interplay.